Our clothes are meant for simple, unfussy everyday living, but the designing process is anything but.
- Meticulous care goes into selecting versions and varieties of raw materials and textiles that have a lower impact on the environment in terms of resource usage, degradation and pollution;
- Emphasis on new age technical materials generated from waste materials that would otherwise end up in landfills, water streams and oceans.
- Lower harmful effect on workers in supply chain;
